From September 8 to 10, the 11th China (Guangrao) international rubber tire and auto parts online exhibition was successfully held in Guangrao International Expo Center. The exhibition is sponsored by China Council for the promotion of international trade and Shandong Provincial People's government, undertaken by Shandong Council for the promotion of international trade and Dongying Municipal People's government, and implemented by Guangrao County People's government, Dongying Council for the promotion of international trade, Shandong tire chamber of Commerce of China International Chamber of Commerce, and Guangrao Huibo Exhibition Co., Ltd.

Novel coronavirus pneumonia was first launched in the cloud, and the first tire online exhibition was launched. The theme of this exhibition is "brand goes the world, quality wins the future", and carries out online exhibition and live online activities. Since the online exhibition hall was launched on May 15, more than 500 enterprises have displayed online, including 120 overseas exhibitors from more than 40 countries and regions such as the United States, Germany, Italy and Japan. The online display enterprises include 45 global tire top 75 enterprises and world top 500 enterprises, such as German horse brand, American Goodyear, Taiwan Zhengxin, nexen, Qingdao Shuangxing, Sailun, etc., as well as well-known enterprises in German ATS wheel hub, Italy Mak, a, B, C, D, ruiba chemical industry, etc.

The online live broadcast mainly takes the mainstream media of rubber tire industry as the carrier, and makes full use of the Internet to hold online opening ceremony, overseas online promotion of Chinese tire brands, online live promotion of enterprises and related activities at the same period.

With the theme of "promoting scientific and technological innovation and leading transformation and upgrading", the fifth Dongying rubber tire and auto parts industry high-end talent fair and the second Guangrao County Science and technology forum were held at the same time. Focusing on the promotion theme of "no comparison with" wheel "and" tire gathering in Guangrao ", leaders of 30 leading enterprises and senior media in the industry were invited to jointly host enterprise promotion, product display, brand promotion, etc., focusing on interactive communication and online negotiation functions, striving to achieve precise matching between buyers and sellers, and to create a new exhibition mode of mutual integration of exhibition and trade activities 。 On August 18, September 8 and September 10, representatives of overseas merchants from Pakistan, ASEAN, Mexico and other countries and regions were invited to hold overseas online promotion activities of Chinese tire brands. The mode of combining online live promotion and online negotiation and docking of enterprises was adopted to change "offline" communication into "cloud based" communication. Among them, China (Guangrao) tire brand overseas online promotion action - Pakistan has reached 26 intention cooperation projects, with the intention amount of about 12 million US dollars, building a new platform for trade exchange and cooperation and negotiation.

As a well-known exhibition in the global rubber tire industry, China (Guangrao) International Rubber Tire Auto Parts Exhibition always adheres to the direction of specialization, internationalization, branding and informatization. So far, it has been held for 11 consecutive times, and its overall scale, popularity and influence have been continuously improved. In September 2015, the exhibition successfully passed the certification of International Exhibition Association (UFI), becoming the first tire industry exhibition in China and the first batch of certification exhibition in Shandong Province; in December 2017, it was recognized as the first provincial brand exhibition by Shandong Provincial Department of Commerce. In the 10th tire exhibition held in May 2019, 705 enterprises participated in the exhibition, and the trade agreement contract value exceeded 20 billion yuan.

In 2019, China Council for the promotion of international trade officially launched the pilot work of "Shandong tire brand overseas promotion action" in Dongying City. As the first brand and the first pilot area of "overseas travel of Chinese brand enterprises", Guangrao County gave full play to the industrial agglomeration effect, continuously promoted the transformation and upgrading of the rubber tire industry and foreign development of the county, and promoted Shandong Province and even China's rubber tire industry The internationalization process has set up a platform for the exchange and cooperation between Chinese rubber tire enterprises and foreign buyers, and broadened the path of Chinese tire products to the world. In 2019, the comprehensive tire production capacity of Guangrao County will reach 175 million, accounting for nearly 25% of the national tire production capacity and 50% of the provincial tire production capacity. Four enterprises are shortlisted in the top 75 tire list of the world in 2019 published by tire business of the United States. In addition, there are 7 well-known trademarks in China. The products cover more than 200 varieties of 12 categories including all steel radial tire, semi steel radial tire and engineering radial tire. The export volume reaches 18.41 billion yuan in 189 countries and regions on six continents.